RBC Business Segments and Market Strategy

Market leader with a focused strategy for growth Largest in Canada A market leader across all key businesses Top 20 globally One of the 20 largest global banks by market capitalization with operations in 39 countries RBC 16 million+ clients. Served by over 80,000 employees worldwide Purpose Help clients thrive and communities prosper Vision To be one of the world's most trusted and successful financial institutions Strategic Goals In Canada, to be the undisputed leader in financial services In the U.S., to be the preferred partner to corporate, institutional and high net worth clients and their businesses In select global financial centres, to be a leading financial services partner valued for our expertise About RBC 4

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