Go Digital: Winning Strategy

Unilever Data and Digital Hub - Faster Innovation THIS YEAR TREND Category trend forecast by Al Red Ginse... Sanqi Pot... Sea... Fatty Acid Pomeg.. Gi...... Plant E... Soda Gra... Peri... Enzy... Gra... Caffeine Pea... Stem Cell Av... Cubilose Ar... Gree... Ami... Peach... Ca... Active Carbon A... T... Honey Osmanth... Coco... C... Hy... Yun... Coconut Ora... Ch... Cherry ... Mi... ...Ora... Low 18 31 60 50 50 Sales impact rank 1° 40 8 20 20 10 popularity vs attribute impact on 201810 64 28 156 21 3 34 49 12 0 0.00 0.01 benefit convenience ingredient Occasion sub-category 2 22 15 TA texture value for money wash 0.02 11 0.03 Popularity(how many product claim this attribute?) 0.04 1 -0 -1 m

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