Employee Activism: From Risk to Asset

INSTITUTIONAL INVESTORS CONCERNED ABOUT RETAIL INVESTORS AND MEME STOCK ACTIVISTS Percent of investors who say I am concerned about... Recent surges in retail investment activity Somewhat concerned Global 7 U.S. The rising impact of meme stock activists Global 7 U.S. 88 86 75 75 Very concerned 48 31 28 2021 Edelman Trust Barometer Special Report: Institutional Investors. Q29: Thinking about your investment strategy over the next 6-12 months, to what extent, if at all, are you concerned about each of the following? Showing Concerned (T2B), Somewhat Concerned and Very Concerned. 7-Maket Global Average n=700; United States n=100 40 40 Edelman 28

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