Travel Nevada Brand Evolution and Market Development Strategy

INITIATIVES (GOALS) > INCREASE overnight stays and spending. > CONTRIBUTE to the long-term growth and sustainability of local tourism economies. > LEAD the expansion of state partnerships to benefit communities. > FOSTER welcoming and accessible rural destinations. > ESTABLISH an understanding that tourism products and services are a fundamental and important part of local economies. > AFFECT awareness and perception of Nevada as a globally recognized brand. 3

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