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Journey Forward

China 10 Year Plan Lead and shape the super premium/premium category Super Premium/Premium mix of industry vs. ABI share of segment Source: GlobalData Hoegaard 130 rosée udweis SUPREME ABI share of segment S. Premium/Premium Ind Mix Budweise PREMIUM BLUE GIR 20% 8% Budweiser Corona Extra LAGER UE GIRL 45%+ 42% 16% 11% 2011 2015 2018 ABInBev
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