FULL YEAR 2020 FINANCIAL GUIDANCE

NON-GAAP RECONCILIATION Non-GAAP cost of sales and gross margin reconciliation: Three Months Ended December 31, Year Ended December 31, Non-GAAP selling, general and administrative expenses reconciliation: Three Months Ended December 31, Year Ended December 31, 2019 2018 2019 2018 2019 GAAP revenues $ 262,979 $ (in thousands) 215,989 $ 1,230,593 $ 1,088,205 GAAP revenues 262,979 $ 2018 (in thousands) $ 215,989 2019 2018 $ 1,230,593 1,088,205 GAAP cost of sales $ 136,741 $ 116,167 $ New distribution centers (1) (3,413) Other 84 Total adjustments (3,329) Non-GAAP cost of sales $ 133,412 $ 116,167 $ 613,537 (11,394) (91) (11,485) 602,052 $ $ 528,051 GAAP selling, general and administrative expenses Closure of manufacturing and distribution facilities (4) $ 117,882 $ 113,759 $ 488,407 $ 497,210 (1) (741) (13,712) Non-recurring expenses associated with cost reduction initiatives (2) (584) (2,509) (2,282) (6,082) 528,051 Accelerated depreciation of assets (3) (1,306) (1,306) Offering fees (4) (589) (589) GAAP gross margin $ 126,238 $ 99,822 $ 617,056 $ 560,154 Total adjustments (1,173) (4,556) (2,871) (21,100) Non-GAAP selling, general and administrative GAAP gross margin as a percent of revenues 48.0% 46.2% 50.1% 51.5% (5) $ 116,709 $ 109,203 $ 485,536 $ 476,110 expenses Non-GAAP gross margin $ 129,567 $ 99,822 $ 628,541 $ 560,154 GAAP selling, general and administrative expenses as a percent of revenues 44.8% 52.7% 39.7% 45.7% Non-GAAP gross margin as a percent of revenues 49.3% 46.2% 51.1% 51.5% Non-GAAP selling, general and administrative (1) expenses as a percent of revenues 44.4% 50.6% 39.5% 43.8% Primarily represents expenses related to our new distribution centers in Dayton, Ohio and Dordrecht, the Netherlands. (1) Represents non-recurring expenses associated with the 2018 closures of Mexico and Italy manufacturing and distribution facilities. (2) Represents non-recurring expenses associated with cost reduction initiatives in 2019 and our SG&A reduction plan in 2018. crocs™ (3) Represents non-recurring expenses related to the relocation of the Crocs corporate headquarters planned for March 2020. (4) Represents fees associated with the November 4, 2019 underwritten public offering, in which certain investment funds affiliated with The Blackstone Group Inc. sold 6.9 million shares of the Company's stock to Morgan Stanley & Co. LLC. The Company did not receive any proceeds from this sale. (5) Non-GAAP selling, general and administrative expenses are presented gross of tax. 24 24

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