Market-Defining and Diversified Innovations Driving Value Creation
Advance Innovation for New Mobility
Customers and solutions expansion + first-to-market
Market Focus and Opportunities
-
Increasing ICE vehicles to EV transition – opportunity
due to government-driven shift away from ICE
•
U.S. goal of 50% ZEV for light vehicle sales by 2030, 100%
for California by 2035; EU and China to ban ICE by 2035
• New entrants without ICE legacy challenge
incumbent OEMs
Growing ADAS investment and continuing work on
higher levels of autonomy
Technology advances increase electronic content:
ECU production volume 12% CAGR (2022-2025)1
Semi shortage: 50% of top 10 automotive OEMs will
design their own chips by 20252
STRATEGY TO WIN
.
Capture Investments in New and
Future Mobility
• First-to-market AV solutions leveraging Keysight's
strengths for ADE, C-V2X, and automotive ethernet
platforms
• Expand EV test solutions to battery test
•
•
ecosystems, charging and discharging infrastructure
Acquire or partner to increase customer base and
regional penetration
Drive operational excellence in design, emulation,
and test capabilities to enable industry evolution
Drive leadership and advancement in fast-growing new mobility automotive
✔KEYSIGHT
1. Source: IHS; 2. Source: Gartner
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