JSC Atomenergoprom Annual Report
JSC ATOMENERGOPROM / ANNUAL REPORT / 152
Stakeholder map
On the whole, do you approve or disapprove of the use of nuclear (atomic) energy as a way to
provide power supply for the country? (% of the total sample)
Government level
Corporate level
Social level
• Federal legislative and executive bodies
of Russia
•Governments of constituent entities of
Russia
• Local governments in Russia
Governments of foreign countries
• International organisations
• Participation in the drafting of
legislation
•
•
Implementation of federal target
programmes
Tax payments in the regions of
operation
Regulators (including those responsible
for maintaining standards)
•Trade union (RTUNPIW)
Employees of ROSATOM and its
organisations
• Business partners
Specialised research institutes and
educational institutions
VALUE CREATION AND DISTRIBUTION
•
•
Sales of products and services to
customers
Remuneration and social benefits
provided to employees
Expenditure on targeted educational
programmes for university students
• Procurements of goods and services for
operational needs
Payments to suppliers of capital and
external borrowings
Expenditure on scientific research
.
Consumers of products and services /
customers
Non-governmental organisations
(NGOs), environmental NGOs
• Local communities
• Media
Competitions and grants for
environmental and social initiatives
• Expenditure on safety and
environmental protection
Expenditure on social, economic and
charitable programmes in the regions
where nuclear facilities are located
Opinion polls
•
Corporate level
Government level
Social level
ROSATOM and JSC Atomenergoprom analyse the public perception of the development of nuclear power
in Russia on an annual basis and adjust their communication with stakeholders accordingly.
In 2022, JSC Atomenergoprom's reputation score (an indicator whose calculation takes into account the
results of opinion polls) stood at 3.7 (2021: 3.5).
According to an independent opinion poll carried out by ZIRCON Research Group in December 2022, 77%
of the Russian population supported the use of nuclear power (66% in 2021, 53% in 2020). Over the past
few
years, the figure has remained consistently high.
2022
2021
2020
77%
66%
53%
Nuclear Energy Information Centres63
22%
15% 9%
12%
I approve
I disapprove
35%
12%
I do not know
The objective of Nuclear Energy Information Centres (NEICs) is to raise awareness among local communities
about the operation of the nuclear industry and prospects for the development of nuclear power and
radiation technologies, make professions in the industry more prestigious, promote science, innovative
technologies and technical education, and cooperate with the professional scientific community in
promoting science. The NEIC network comprises 20 centres in Russia, including the Atomarium in Sochi,
as well as centres in the Republic of Belarus (Minsk). In February 2023, a Nuclear Technology Information
Centre was opened in Myanmar; this is a joint project of ROSATOM and the Ministry of Science and
Technology of Myanmar.
In 2022, almost 300,000 people participated in NEIC
OPEN programmes and the Atomic Workshop series of
activities, attended lectures, workshops, intellectual
games and science festivals. 480 teams competed in
the BrainShaker intellectual tournament launched
in 2022: more than 2,000 people gathered at NEIC
venues every month in order to answer quiz questions
and questions from experts. More than 37,000
spectators took part in 670 NEIC OPEN programmes
run in 18 regions of Russia. The Energy of Science
Federal Project enabled local residents in the regions
hosting the NEIC network to engage with federal-
level researchers and science communicators.
In 2022, the KSTATI ('By the Way') Science Festival
was held in Vladimir, Voronezh, Novosibirsk and
Chelyabinsk. The festival in Ekaterinburg became
the largest event (5,600 participants). In December
2022, the Atom+ festival of teaching practices was
held for the first time in five regions.
Industry media
The Icebreaker of Discovery is an educational expedition
to the North Pole organised by ROSATOM and the
Autonomous Non-Profit Organisation Bolshaya Peremena.
In 2022, 70 high school students who had won the Big
Break Competition took part in the voyage to the Arctic
on the 50 Let Pobedy nuclear icebreaker. The participants
of the expedition were accompanied by ROSATOM's
leading experts in the field of nuclear physics, new
technologies, entrepreneurship, design and construction.
The project supervisor, ROSATOM's Corporate Academy,
prepared an educational programme for the participants
of the expedition; the programme consisted of three
tracks: Discovering Technology, Discovering the Arctic,
and Discovering Oneself. The experts helped the young
travellers to master useful skills, held workshops and
training sessions.
To inform employees and other stakeholders about news and key events in the Russian nuclear industry, a
range of corporate media outlets operates under the common brand name Strana ROSATOM ('The Country
of ROSATOM'):
A newspaper (published weekly in all organisations in the Russian nuclear industry, with a circulation
of 55,000 copies and a readership (including the online version) exceeding 300,000 people);
A TV news programme (aired weekly in 24 nuclear towns and cities; the viewership of the channels
broadcasting the programme totals 3.1 million people).
HR POLICY AND SOCIAL RESPONSIBILITY
63. For more information, see the website of the NEIC network at: http://www.myatom.ru
HR POLICY AND SOCIAL RESPONSIBILITY
JSC ATOMENERGOPROM / ANNUAL REPORT / 153View entire presentation