B2B Growth Avenues

Price Increase Being Successfully Rolled Out New B2C prices roll-out Price increase subscriptions¹ in % of revenue² 11% 58% H1'22 average October 70% 71% 66% 62% 59% 56% 18-Jan 32% Dec-21 Jan-22 Feb-22 Mar-22 Apr-22 May-22 Jun-22 Jul-22 November All existing iOS users December Source: Company information (1) Based on billing accounts (excluding trials and subaccounts). (2) Extracted from payment table; due to payment lifecycle, minor changes could occur. Revenue subject to post closing adjustments; Revenue might change if we refund a transaction or we receive a chargeback; Excludes VAT. 59

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