Investor Presentaiton
Hair Oil Category Growth
Value Growth % Vs LY
Volume Growth % vs LY
Hair Oils
MAT
Mar'20
Q1 20 Q2 20
Q3 20 YTD'20
MAT
Mar'20
Q1 20
Q2 20
Q3 20
YTD'20
All India (U+R)
1.5
-25.3
-1.0
-1.4
-9.4
-0.9
-21.5
1.6
1.5
-6.3
All India (U)
2.4
-30.6
-7.7
-5.8
-14.8
0.1
-26.9
-5.7
-3.2
-12.0
All India (R)
0.4
-18.5
7.9
4.5
-2.3
-2.1
-15.4
10.3
7.2
0.4
The Hair oil market recovered significantly from Q1 decline of 25.3% to a decline 1 and 1.4%
respectively for Q2 and Q3 with an overall YTD December decline of 9.4%
Urban continues to remain subdued though there has been sequential recovery in Q2 and Q3 over Q1
Rural markets continue to outshine and outperform Urban consistently
Value growths continue to lag Volume as Consumer seek value for money products and packs
Nielsen Retail Audit Report, Dec 2020, All India
bajaj
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