Management Presentation

USHERING IN A NEW ERA OF LOYALTY REWARDS: SCENE* The expanded Scene+ partnership increases program ENGAGEMENT and access to NON-MOVIEGOERS SCENE Entertainment Loyalty Program 2007 The SCENE loyalty program commenced in 2007 with Cineplex and Scotiabank each owning a 50% interest in the program. CINEPLEX® Scotiabank 2020 Scene® Lifestyle Loyalty Program In December 2020, Cineplex entered into an agreement with Scotiabank to enhance and expand the SCENE loyalty program in combining with Scotia Rewards. In conjunction with this agreement, Cineplex reduced its interest in the program from 50% to 33.3% for $60 million. 2022 In December 2021, SCENE and Scotia Rewards merged, and SCENE became Scene+. In August 2022, Empire Company Limited become co-owners, along with Cineplex and Scotiabank, with each party owning 1/3 rd of Scene+. Expand grocery category across all Empire banners. Scotiabank CINEPLEX empire Canada's leading lifestyle loyalty program with over 11 million members COMPANY LIMITED Cineplex Inc. Not to be distributed, reproduced or used without permission. | 17

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