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Investor Presentaiton

Walmart With a value proposition in assortment and price, our Walmart Supercenters offerthe broadest merchandise variety: groceries, perishables, apparel, and general merchandise. ENCO ENCO 263 UNITS SIEMPRE encuentras TODO y pagas menos Walmart In addition, we continue improving the shopping experience of our customers, offering regional and seasonal items in 263 stores throughout the six countries. In keeping with our proposition of to helping our customers save money and live better, during the year we implemented several commercial strategies that we complemented with advertising campaigns. Through Save More at Walmart, we offered very attractive prices for food and consumables. With Fresh Fridays we added one more day to our traditional Tuesdays, with appealing price points for produce. You Always Find EVERYTHING and Pay Less, is a successful repositioning campaign aimed at highlighting our primary strength -assortment- where the star was "Carrito" (Spanish for shopping cart), an innovative and colorful character who guides our customers to the lowest prices for a broad range of products. Thanks to our well-implemented strategies, we noticed a favorable because we consistently review thousands of prices, as compared to those of our competitors, with the purpose of guaranteeing Every Day Low Prices for our customers. VALUE PROPOSITION: assortment & price Walmart Customer target b.c.d 2013 Financial and Social Responsibility Report 20
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