Investor Presentaiton
Walmart
With a value proposition in assortment and price, our Walmart Supercenters
offerthe broadest merchandise variety: groceries, perishables,
apparel, and general merchandise.
ENCO
ENCO
263 UNITS
SIEMPRE encuentras
TODO
y pagas menos
Walmart
In addition, we continue improving the shopping experience of our customers,
offering regional and seasonal items in 263 stores throughout the six countries.
In keeping with our proposition of to helping our customers save money and
live better, during the year we implemented several commercial strategies that
we complemented with advertising campaigns. Through Save More at Walmart,
we offered very attractive prices for food and consumables. With Fresh Fridays
we added one more day to our traditional Tuesdays, with appealing price
points for produce. You Always Find EVERYTHING and Pay Less, is a successful
repositioning campaign aimed at highlighting our primary strength -assortment-
where the star was "Carrito" (Spanish for shopping cart), an innovative and
colorful character who guides our customers to the lowest prices for a broad
range of products. Thanks to our well-implemented strategies, we noticed a
favorable because we consistently review thousands of prices, as compared to
those of our competitors, with the purpose of guaranteeing Every Day Low Prices
for our customers.
VALUE PROPOSITION:
assortment
& price
Walmart
Customer target
b.c.d
2013 Financial and
Social Responsibility Report
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