Celebrating 10 Years at BM&FBOVESPA slide image

Celebrating 10 Years at BM&FBOVESPA

Mission G4-56 Vision Values Our mission is to be America's major and best fashion retailer for the middle/upper-class segment of customers with diverse fashion styles, offering fashion, quality, competitive prices, and services of excellence, with the purpose of enchanting people and innovating business constantly. Enchanting everyone is our fulfillment. We love challenges not Knowing that it is impossible, we there and do it! profile Clarice Martins Costa, Human Resources Director, validating strategic indicators with the team. To enchant This is our fulfillment: we put ourselves in our customers' shoes, treating them the way we would like to be treated. We must understand their desires and needs and exceed their expectations, so that we can enchant them. We do not act as mere employees; we enchant our customers. We do not have a Customer Service Center because each of us is a Customer Service Desk: in case of any problem, in case of any problem, one must solve it immediately. Our way We are a cheerful, innovative, ethical, austere, open doors company, where communication is easy and transparent. We do things in a simple and responsive way, with much enthusiasm and passion. Our business is driven by persistence, creativity, and optimism, always very close to the market: we adopt a get up and go attitude. People We hire, develop and retain the best staff - staff that like people, who have passion for what they do and a shine in their eyes. We work as a team and our staff have the authority and responsibility to take decisions. We provide the same ladder to all our employees so they can rise in the Company at a pace equal to their talents, efforts and results. Business owners We think and act as owners of our business units, being rewarded as such. We have a sense of urgency, attitude and aggressiveness in the pursuit of best practices, grasping all market opportunities. We take decisions, running risks with responsibility; we accept the errors that become lessons learned, not seeking to blame anyone but to identify causes that must be corrected. We are responsible for the long-term future of Renner, mainly through attitudes and examples: an example worths more than a thousand words. Obstinacy for outstanding results We are responsible for achieving results, not just good ideas. Results are what guarantee our investments, provide return to our shareholders, pay our salaries and enable our long-term growth and longevity. Quality We develop and implement standards of excellence in all that we do, since there is room for improvement in all that we do. Our products and services have the highest quality levels: this is embodied in our DNA. Sustainability Our businesses and attitudes are based on sustainable principles. Beyond financial results, we aim to achieve social development and reduced environmental impacts, always following the best practices of corporate governance. 27 27
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