Working Toward the Mobility Society of the Future
Message from
the President
The Source of Our
Value Creation:
What Makes Us Toyota
Value Creation Story:
Working toward the Mobility
Society of the Future
Business Foundations
for Value Creation
Corporate Data
> Making Ever-better Cars > Initiatives to Achieve Carbon Neutrality
Software and Connected Initiatives > Commercial Sector Initiatives > Woven City
Global battery EV vehicle sales by 2030
Total BEVS 3.5 million
Lexus BEVS 1 million
(100% BEVS in N. America, Europe, and China)
To achieve these goals, we have invested in
various areas for a long time.
In the area of vehicle development, in 1997,
Toyota launched the Prius, the world's first
mass-production hybrid electric vehicle. But, in
fact, our development of BEVS had started well
before that.
In 1992, we established the Electric Vehicle
Development Division, and we introduced the
RAV4 EV to the market in 1996.
After that, in the 2000s, we demonstrated
our small prototype commuter EV e-com in
various places. Furthermore, in 2012, we
introduced the COMS, an ultra-compact EV,
and the compact eQ EV. Thus, we have long
explored the potential of BEVS.
We launched the C+pod and C+walk this year
and have accelerated the development of BEVS,
including the e-Palette, that provide people with
freedom of movement in various scenes.
At the same time that we started the develop-
ment of BEVS in the early 1990s, we also began
the development of fuel cell electric vehicles,
which run on hydrogen. In 2002, we introduced
the Toyota FCHV to the market and went through
various demonstrations. In 2008, the vehicle was
redesigned into the Toyota FCHV-adv.
Based on such long-term efforts, in 2014,
the first-generation Mirai was finally launched.
Since then, using these technologies to power
other vehicles, such as buses and large trucks,
our fuel cell electric vehicles have also contin-
ued to evolve.
In the area of batteries, Toyota has contin-
ued to research, develop, and produce batter-
ies in-house for many years.
In 1996, we established what is today
Prime Earth EV Energy. While refining our
technologies related to nickel-metal hydride
batteries, we started accelerating the devel-
opment of lithium-ion batteries in 2003.
Furthermore, since establishing our Battery
Research Division in 2008, we have been
advancing research on solid-state batteries
and other next-generation batteries. Last year,
we established Prime Planet Energy &
Solutions to accelerate integrated efforts in the
battery business.
Over the past 26 years, we have invested
nearly 1 trillion yen and produced more than
19 million batteries. We believe that our
accumulated experience is an asset that
gives us a competitive edge. Going forward,
we will increase our new investment in
batteries from the 1.5 trillion yen announced
in September 2021 to 2 trillion yen, aiming to
realize even more advanced, high-quality,
and affordable batteries.
When it comes to natural resources, Toyota
Tsusho began conducting lithium and other
surveys as early as 2006 and has been work-
ing to secure stable sources.
And, in the area of energy, Toyota Tsusho
has been working to secure renewable energy
sources, such as wind and solar power gener-
ation, for more than 30 years.
Furthermore, at manufacturing plants, we
are aiming to achieve carbon neutrality by
2035 by continuously making steady improve-
ments toward reducing energy use and by
expanding the use of innovative production
engineering technology.
In this diversified and uncharted era, it is
important to flexibly change the type and
quantity of products produced while keeping
an eye on market trends.
We believe that the reduction in lead times
and use of high-mix, low-volume production
methods that we have cultivated through the
Toyota Production System, along with the
steady efforts of Japanese manufacturing, will
enable us to be competitive going forward.
We will continue to advance initiatives in all
areas together with our many partners.
"The Future Is to Be Created by All of Us."
Energy plays a critical role in achieving carbon
neutrality. At present, the energy situation.
varies greatly from region to region. That is
exactly why Toyota is committed to providing a
diversified range of carbon-neutral options to
meet whatever the needs and situations might
be in every country and region.
It is not us but local markets and our cus-
tomers who decide which options to choose.
As for why we try to keep so many options
open, in terms of business management, one
might think it would be more efficient to focus
on fewer choices. However, we believe that
being able to quickly adapt to changes in the
future is more important than trying to predict
the future, which is uncertain. That is why we
want to keep options available for our custom-
ers until the right path is clear.
We at Toyota aim to be a company that
contributes to the global environment, seeks to
bring happiness to people, acts, and stays
close to its customers. To sum it up, we want
to become a company that produces happi-
ness for all, for both individuals and society.
We want to pass on an ever-better future
for the children of today and those who will
come after them. We always want the future
to be brighter.
I believe that the future is to be created by
all of us together. Japan's automotive industry
is home to our 5.5 million colleagues who
have supported Japanese manufacturing and
mobility. And, we have many more colleagues
throughout the world.
If we all take action with unity of mind and
with will and passion, we will be able to leave
behind many smiling faces and a beautiful
Earth for the next generation.
That is what I believe and that is what we
will achieve.
Investing Up to 730 Billion Yen in
Battery Production
In August 2022, Toyota announced that it will
invest up to 730 billion yen in Japan and the
United States toward supplying automotive
batteries for BEVs, aiming to begin battery
production between 2024 and 2026.
Through this investment, we aim to boost
production capacity by up to 40 GWh. Toyota
will continue working to build a supply system
that can steadily meet the growing demand for
BEVS around the world.
(Photo: Noriaki Mitsuhashi/N-RAK PHOTO AGENCY)
TOYOTA MOTOR CORPORATION
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