Air Canada Rouge - First Five Years
Investments in Technology Driving Future Benefits
Passenger Service System
Principal IT system supporting
reservations and departure
control operations
Better partner integration
• Improved efficiency
• Improved shopping
Branded Fares
Expanded suite of fare offerings
• Increased fare differentiation
Improved product recognition
• Increased customer buy-up
Fuel Management System
Petroleum administration,
inventory control and
expenditures system
• To provide visibility to fuel
movements from refinery to
wing
Mobile 3.0
• AC mobile application upgrade
.
Plusgrade
To allow customers to bid on
premium seats
OTHER TECHNOLOGY INVESTMENTS
SmartSuite
• To replace operating system on
critical digital devices
Customer Relations System
• To replace customer relations and
baggage claims system
Workday
• New HR system
•
Data Roadmap
Improved enterprise data
capabilities
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