VSM Data Analysis and Cultural Value Constructs

Importance of "culture" • Social science disciplines have recognized the importance of a country's culture. A country has a culture. In recent years, culture has been one of the 'research constructs' in areas such as management, psychology, accounting and marketing (Taras et al. 2012, p.329). Culture influences human behaviour and practices. • G. Hofstede's (1980) famous international cross-cultural study on work values provide a useful starting point for comparing cultures on certain values dimensions that are found to be "universal". Cultural values define a country's culture (Hofstede, 1980)

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