Investor Presentaiton

Broad-based Local Ad Platform Cutting-edge search and advertising technology Y Experimentation driven Hundreds of product experiments running simultaneously, with thousands of experiences tested per year yelp* Sophisticated ML & deep learning power advanced functionality Yelp's unsurpassed consumer review data yields personalized search and recommendations Enhancing our search capabilities with Large Language Models to better understand user queries and provide relevant insights Our state-of-the-art search platform outperforms the industry-standard solution by 30-50% while costing as much as 40% less to run, allowing better ad targeting and search matching • High velocity Sustained focus on median lead time per developer To conduct an average of 19M auctions per day, we predict demand for 16M ad categories and time intervals to set bid pricing and pacing, then optimize bids 96x per day per advertiser with the goal of delivering more value Protecting our users from hate speech using sophisticated Large Language Models Proprietary service orchestration framework allows dynamic and scalable AWS utilization with class-leading cost efficiency 1 Compared to Yelp's previous Elasticsearch-based ranking platform. Cost savings consist of reduced infrastructure costs. 17

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