Lordstown Endurance Investor Presentation
Market: Large TAM - Secular Tailwinds for EVs
& Trucks
Strong Demand (1)
>100,000
~580 unit
•
Pre-Orders
Avg. Order
Large Total Addressable Market
Annual Total US Sales Figures
~12MM(2)
US light duty vehicles
~3MM
Total US pickups
~1.3MM
Total US
Fleet pickups
~$600B
Light Duty
US Market
~$150B
Total Pickup
US Market
~$65B
Fleet Pickup
US Market
•
Market Highlights
Pickup truck market is the most profitable
segment of the auto industry
Highly attractive fleet market:
.
•
.
.
No complex retail sales network
Large order volumes with sticky
contracts across industries
Highly underserved market with no EV-
focused competitors targeting the space
Competitive in critical metrics fleet
buyers emphasize, including total cost of
ownership (TCO)
Significant Endurance interest from
governmental agencies, many of which
have no EV options
• 80% of fleet customers surveyed have
expressed a preference for the Endurance
versus traditional vehicles
• Potential to Enter SUV market longer-term
Source: Public sources, third-party analysis, and management estimates. Note: Market sizes for US. Assumes average vehicle price of $50,000
(1) As of early January 2021. Note that orders are non-binding, (2) Light duty includes SUV, CUV and Pickup Trucks
Investor Presentation | January 2021
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