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Growth and Revenue Projections

Radio Radio and Digital Ad Revenue Growth Projections: 2016 - 2021 Digital Lowered Internet usage costs leading to more frequent consumption + Developing digital infrastructure Operationalization of new stations in existing and new cities + Introduction of new genres Digital Ad revenue (Rs '000 Cr) CAGR 31% 8 CY 2016 2 CY2016 29 CY 2021P Radio Ad revenue (Rs '000 Cr) CAGR 16% Source: KPMG India - FICCI, Indian Media and Entertainment Industry Report, 2017 Exponential growth expected in Radio and Digital HIIHT 5 CY 2021P 6

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