Investor Presentation March 2019
01 LETTER MAIL & DIRECT MAIL IN AUSTRIA
Current Letter Mail trends
-
-
New product structure as of July 1, 2018 was well received
-
50:50 volume split between PRIO (next-day delivery) vs.
ECO (2-3 days delivery)
Basic volume decline due to e-substitution
- Positive special effects and mailings (banks, data
protection mailings of many companies)
Current Direct Mail/Media Post trends
2018 volumes back to 2016 level after
discontinuation of special sales campaigns in 2017
- Perceived uncertainty with respect to addressed
volumes within the context of GDPR
- Unaddressed direct mail with positive impetus
from various food retailers and decline in the
furniture business
New product structure since July 1, 2018
ECO
Universal
ECO BUSINESS
Not part of
kuvert
TADLICHER
möma
die neuesten
Sommertrends
sind dol
69
0%
FINANZIERUNG
KUR
GENUSS
Chfeld
Rates
before
July 1, 2018
PRIO
Universal
service J+1 day
service
universal service
J+2/3 days
J+4/5 days
kuvert
Letter S
0.68
0.80
0.70
0.65
Letter M
1.25
1.35
1.25
1.10
IHR ERFOLG
IST UNSER ZIEL
Werbung auf die man sich freut
Packet S
2.50
2.70
2.50
2.25
REICHWEITE
WEIL'S FUNKTIONIERT!
40,7%
Packet M
4.00
4.20
4.00
INVESTOR PRESENTATION Investor Relations Vienna, March 14, 2019
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