Detsky Mir Expansion Strategy

Detsky Mir - leading specialized children's goods retailer in Russia detsky mir P Undisputed market leader in children's goods retail market in Russia with significant growth potential in online Category-defining brand with highly popular customer proposition 1 2 Unique omni-channel model with multiple initiatives for further enhancement 3 detsky mir Emerging new strong layers of growth beyond core business model 4 $ Asset-light cash-generative business model providing for strong returns on capital and consistent dividend payments 5 Strong management team with well-established market-oriented governance practices 6 11

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