Investor Presentaiton
FOCUS
North Queensland's advantages
Education and training opportunities
North Queensland offers unique international education
and training opportunities that are delivered in world-
class facilities. These opportunities are a decisive point of
difference for many students.
Highlighting Queensland's geographical diversity, North
Queensland's quality study options include tropical science
and tropical health, marine science based on the Great
Barrier Reef, and tropical agriculture.
Tourism
North Queensland is among Australia's premier tourist
destinations. North Queensland features myriad natural
wonders, including tropical islands, rainforests, beaches
and the World Heritage Wet Tropics and the Great Barrier
Reef.
Key areas of focus to build Queensland's tourism industry
include positioning North Queensland as a destination of
choice for Asian travellers, fostering ongoing investment in
infrastructure and access, increasing the quality of products
and experiences, and strengthening our workforce and
skills for tomorrow.
Current action: The Queensland Government's
Advance Queensland: Connecting with Asia Strategy
and Attracting Aviation Investment Fund is actively
increasing North Queensland's tourism opportunities.
Case study: Townsville North Queensland
Edutourism Consortium
In 2013, international education providers and tourism
operators in Townsville came together to create an
edutourism strategy for the region. The strategy
capitalises on North Queensland's spectacular natural
assets and world-class education institutions by
creating unique products for international students.
Short-term study abroad students from the USA were
targeted, with students gaining credits towards their
degrees while taking educational tours through North
Queensland led by local academics.
The strategy has generated more than 3,500 room
nights and injected more than $700,000 into the local
economy. Clients have included Virginia Tech, Ohio
State University and Texas A&M University.
Based on current forecasts, edutourism is set to create
more than $1 million in export revenue for the region in
2016-17.
The growth potential of edutourism was recognised
in the International Education and Training Strategy
to Advance Queensland, 2016-2026, which listed the
sector as a key initiative to strengthen Queensland's
regions.
Townsville, Queensland
Heron Island, Queensland
Courtesy of Tourism and Events Queensland
Courtesy of Tourism and Events Queensland"
Queensland Trade and Investment Strategy 2017-2022 47View entire presentation