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Investor Presentaiton

| 06 BOOHOO GROUP PLC GROUP FINANCIAL AND OPERATIONAL HIGHLIGHTS OUR PERFORMANCE £36m £31m Profit before tax £125m £43m £60m 2017 2018 2019 2020 Adjusted EBITDA £174m £57m £85m £127m 2017 2018 2019 2020 2021 Revenue £1,745m £1,745m £174m £92m 2021 £125m ANNUAL REPORT AND ACCOUNTS 2021 . . . . Financial Revenue £1,745 million, up 41% (41% CER¹) Strong revenue growth across all geographies, with UK 39% and up international 44%. International revenue up is now 46% of total, up from 45% Gross margin 54.2%, up 20bps Adjusted EBITDA £173.6 million up 37%, with Adjusted EBITDA margin of 10.0% (2020: 10.2%), notwithstanding COVID-19 cost headwinds and significant investment in acquisitions Robust balance sheet with net cash of £276.0 million (2020: £240.6 million). High cash generation with operating cash flow of £201.1 million (2020: £127.3 million). £195.7 million capital raised 1. CER designates Constant Exchange Rate translation of foreign currency revenue, which gives a truer indication of the performance in international markets by removing year-to-year exchange rate movements when local currency sales are converted to sterling. Operational made Significant group- -wide progress on Agenda for Change programme, which has independent oversight from Sir Brian Leveson PC Strengthening corporate governance through a new non-executive director appointment, establishment of a Risk Committee and committed in excess of £10 million in supply chain monitoring and compliance Successful integration and relaunch of Oasis and Warehouse brands on our multi-brand platform Acquisition of Debenhams online business and investing to transform the business into a digital department store with significant potential Acquisition of Dorothy Perkins, Wallis and Burton brands, adding to the group's diversity and reach Third distribution centre on track for operational use in spring 2021 and long-term lease agreed for fourth distribution centre, expected to go live in the second quarter of the new financial year 18 million active customers, up 28% Over 1,000 jobs secured through recent acquisitions £295m £580m £857m £1,235m 2017 2018 2019 2020 2021 YEAR TO FEBRUARY Revenue Gross profit Gross margin Adjusted EBITDA² % of revenue Adjusted EBIT³ % of revenue Adjusted profit before tax4 Profit before tax Adjusted diluted earnings per share Diluted earnings per share Net cash at year end 2021 2020 £ million £ million Change 1,745.3 1,234.9 +41% 945.2 666.3 +42% 54.2% 54.0% +20bps 173.6 126.6 +37% 10.0% 10.2% -20bps 149.3 107.0 +40% 8.6% 8.7% -10bps 149.9 108.3 +38% 124.7 92.2 +35% 8.67p 5.88p +47% 7.25p 5.35p +36% 276.0 240.6 +£35.4 million 2. Adjusted EBITDA is calculated as profit before tax, interest, depreciation, amortisation, and share-based payment charges. 3. Adjusted EBIT is calculated as profit before tax, interest, share-based payment charges, and amortisation of acquired intangible assets. 4. Adjusted profit before tax is calculated as profit before tax, excluding share-based payment charges, and amortisation of acquired intangible assets. 5. Adjusted diluted earnings per share is calculated as diluted earnings per share, adding back amortisation of acquired intangible assets, share-based payment charges, and adjusting to 34% of the non-controlling interest as in previous years. 6. Net cash is cash less bank borrowings. 07 / STRATEGIC REPORT
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