Omni-channel Growth and Financial Performance
Investing in mobile app as key driver to deliver strategic objectives
Detsky Mir mobile app - a go to app for anything children's goods related
11:41
Q
Поиск
= Каталог
3003ABP
Online orders structure (RUB m)
2019
Адреса
6%
16.3
94%
Бонусная
карта
Статус
заказа
магазинов
Детский мир
Дарите
мечты
238
Акции
Популярные бренды
Акции
Каталог
Профиль
Корзина
HUGG
79%
Desktop
Mobile app
13.1 million
downloads (1)
3.4 million
MAU in 2021
2021
21%
54.9
4.9/4.8
Mobile app rating in
Google play /
AppStore (2)
Google play
4th place in Markswebb
E-commerce checkout rank
Rank of stores with the easiest order
placement in app
2nd place in OMNI Retail
Rating
Rank of seamlessness of customer's
experience
Sources: Company data, AppAnnie, SimilarWeb
Notes: (1) Cumulative number of downloads since launch, as of Q4 2021; (2) As of December, 2021
Developing Tier 1 app
detsky mir
Tier 3
Tier 2
Tier 1
detsky mir
Mid-term
Provided now
Pending shortly
Catalogue
Filters and sorting
Shopping cart and checkout
Favourites
Online payment
Personal account with order history
Search
Chat support
$
16
Recurring orders subscription
Personalised product recommendations
Digital services and products
17View entire presentation