Global Sales and FCEV Strategy Update
Geographical Sales Mix
Sales by Region
Competitive mix in Developed Market
2018
2019
2020
Korea
N.America
W.Europe
China
E.Europe, Russia
AMEA
India
■ S. America
Others
High - ASP model* (%)
SUV (%)
EV (%)
13.7%
15.3%
15.7%
16.7%
63.3%
40.4%
21.0%
51.9%
28.6%
45.2%
24.5%
18.0%
18.5%
17.9%
19.0%
20.9%
Korea
United States
* Genesis + Grandeur + Palisade
Strong M/S in Emerging Market
10.1%
11.8%
11.9%
12.4%
11.2%
India
9.7%
5.7%
2.5%
Europe
24.5%
18.1%
17.5%
14.9%
17.3%
11.8%
17.0%
17.3% 17.4%
16.2%
16.4% 16.3%
15.4% 15.4%
15.4%
14.7%
5.3%
5.2%
5.4%
4.4%
5.9%
6.9%
6.6%
7.2%
7.5%
5.9%
Russia
11.7%
12.0%
11.5%
11.3%
10.4%
10.1% 10.2% 9.9% 9.9%
10.5%
10.8%
7.2%
6.5%
6.2% 5.9%
6.7%
7.8%
8.1%
7.9%
6.5%
4,6%
4.6%
4.7%
5.1%
5.2%
5.5%
Brazil
8.6% 8.2%
7.7%
7.9%
7.4%
7.1%
5.8%
5.3%
3.1%
2016
2017
2018
2019
2020
2.6%
2.2%
2010 2011 2012
2013 2014
2015
2016 2017 2018
2019
2020
(Company Data, Wholesale)
4
• Production: HMMR (2010), HMB (2012)
⑧HYUNDAIView entire presentation