Investor Presentaiton

Multiple initiatives to support future growth adidas E GELO YO CONETHE fresh MUST VALUED CUSTOMER KOHL'S oco 0000 000 00 MOST VALUED CUSTOMER KOHL'S Contiene shopping Qwhat are you looking for today? www.red FREE Offers for your cant CHECKOUT $66.00 e-bstanse choing Pickup Park Your Cabbana See may a 0 Apply coupons Women's Eddie Bauer Everyty Flex Paid Flat Shirt So SMALL Celar As Fone Su 142.00 Save for Later 8 Sat Jan 20-Wed Feb 2 Smed try to 30 Wom's Crot & Barrow The Extra Soft Plaid Flannel Shirt LARGE Cifor Red Naid Only & eft Destination for the Active & Casual Lifestyle • Be a leading destination for casual . and active apparel for the family • Women's: Focus on adjacent categories including dress and elevated casual, and amplify inclusivity • Men's: Recent brand introductions of • Tommy Hilfiger, Eddie Bauer, Hurley, and Calvin Klein Denim: Buffalo Jeans and Levi's Silver Tab bring excitement and premium denim to Kohl's Active: Fuel growth in Active to at least 30% of sales, driven by key national brands (Nike, Under Armour, Adidas) Grow Sephora to a $2 Billion Business • Kohl's stores with Sephora continue to outperform the balance of chain, attracting new customers and driving traffic • ~600 Sephora shops open to date, with another 250 planned for 2023, taking our total to 850 2,500 sq. ft. shops Working with Sephora to design a smaller footprint concept for our remaining 300 stores, creating a Sephora presence across our entire store base • Drive innovation across partnership (cross-company BOPUS, impulse merchandising, Sephora gift cards) Expanding holiday gifting assortment and increasing marketing investment to drive traffic during holiday 2022 Leading with Loyalty & Value • Kohl's Cash: Iconic and differentiated loyalty device that provides a fly-wheel effect on customer return visits ● Kohl's Rewards: 30M+ loyalty members spend 2x more than non-loyalty members Kohl's Card: Industry-leading private. label credit card Enhanced rewards to get 50% more on every purchase (7.5%) Launching co-branded card Loyalty platform drives enhanced personalized marketing and efficiencies Differentiated Omnichannel Experience • • Planning to open 100+ new smaller format stores in the next several years, expanding reach with $500M+ sales opportunity Expanding omni capabilities in stores Self-service BOPUS in all stores in 2022 Piloting self-returns in 10 stores Testing self-service checkout Enhancing digital experience to drive growth Expanded online assortment Kohl's Media Network KOHL'S 15

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