Dominating the Recovery

DOMINATING THE RECOVERY DOMESTIC ORIGIN MARKETS Top Origin DMAS OUT-OF-STATE, OVERNIGHT VISITORS In 2020, the top six origin markets accounted for nearly one-third of visitors; in 2021 they represented 28.7% > New York was the top DMA, despite losing share for the second year in a row > Last year's standouts - Birmingham, AL., and Chicago - also lost share but remained in the top tier. Chicago, IL Origin DMAS 2019 2020 2021 New York, NY 11.1% 9.6% 8.9% Atlanta, GA 6.2% 5.8% 5.7% Birmingham, AL* 1.3% 5.3% 4.1% 3.7% 6.0% 3.8% Philadelphia, PA 3.5% 2.8% 3.5% Dallas-Fort Worth, TX 1.7% 1.4% 2.8% Boston, MA 3.3% 2.7% 2.5% Washington, DC 2.8% 2.8% 2.0% > Dallas, which ranked 15th in 2020, doubled its share to Los Angeles, CA 1.3% 1.9% 1.9% rise to 6th VISITFLORIDA. Columbus, OH 1.4% 0.8% 1.7% Source: D.K. Shifflet *Small sample size

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