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Go Digital: Winning Strategy slide image

Go Digital: Winning Strategy

Unilever Data and Digital Hub - Consumer Journey Marketing Unilever X Ali Eco System : B2B2C pilot Push: Business to business Pull: to consumer Sell in to stores on Location based precision marketing Ali LST platform to consumer with ads and coupon Conversion in stores with coupon redemption 天猫小店 零售通 > Alibaba LST 支 Ali Ling shou tong Youku video app Coupon function on Alipay Tmall CVS
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