Financial Results Presentation Q2

Financial Results Presentation Material 3 Mercari JP-Evolution of Personalization To increase ARPU, we developed real-time personalization that displays engaging content for each individual user. As a result, the purchase ratio of items recommended on the home screen continues to improve. 9:41 9:41 2019 ○ なにをお探しですか? 2020 Q なにをお探しですか? 保存した検索条件おすすめ新名カテゴリー 115 [ピックアップ $455 マイリスト P300円もらえる Recommended Items SOLD V3,300 ¥1,900 ¥980 ¥700 ¥442,600 ¥2,780 SOLD ¥2,000 ฟร 9:41 .l 2021 ○ なにをお探しですか? アップマイリストおすすめショップ必P300 もらえる残高 ¥6,300 > Recommendations based on user history Brand A Ladies SOLD Watch Mens ¥3,800 ¥820 ¥4,600 ¥1,600 ¥21,000 ¥1,110 ¥999 ¥2,120 15 おすすめの商品 Timeline feed of recommended items Images are for illustrative purposes only and may differ slightly from the content actually displayed on Mercari. Personalized content with recommended items based on keyword/major category pairings [必 P300 もらえる残高 ¥6,300> Recommendations based on user history Brand A Handbag Ladies > Bag すべて見る > ¥20,000 ¥10,000 ¥4,300 ¥5,630 Brand A Leather Jacket Ladies > Jacket / Outer すべて見る > ¥4,600 ¥1,100 ¥2,700 ¥2,120 Algorithm-driven home screen displays personalized content Recommendations based on improved catalog of keyword/detailed category pairings 18

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