Adtheorent SPAC Presentation Deck
Grew Revenue in 2020 Despite Unprecedented Challenges to the
Advertising Industry Showing 30% Growth in COVID-Resilient Verticals
●
REVENUE ex-TAC BY QUARTER¹
■Q1
$77.5M
$24.4M
$19.3M
$18.8M
$15.0M
2019
+2%
Q3
Confidential | Page 40
Q4
$78.9M
$30.9M
$18.8M
$13.7M
$15.5M
2020
AdTheorent Experienced Strong Recovery
and a Return to Growth in H2 2020
YOY Growth
+27%
(2%)
(27%)
AdTheorent's strong financial performance during crisis the result of several strategic advantages:
Campaigns deliver measurable ROI, giving AdTheorent priority when
advertiser budgets pressured
Long-standing multi-year agency and brand clients
+3%
●
Banking, Financial Services, Insurance (BFSI)
Government, Education, & Non-Profit
Healthcare/Pharma
$54.0M
2019
COVID-RESILIENT
+30%
Note: Revenue by Vertical excludes discounted revenue and has immaterial variance to the P&L.
(1) Metric excludes media inventory and other costs related to AdServing, AdVerification, Data providers, and Research from gross revenue.
$70.3M
2020
Vertical depth and variety of offerings permit AdTheorent to emphasize different
solutions/verticals
ADTHEORENTⓇ
Platform ML-based bidding optimizers allowed AdTheorent to drive maximum efficiency
during period of low advertiser demand
YOY Growth
+41%
+26%
+25%View entire presentation