Investor Presentaiton

3 Detsky Mir - The Leader of the Attractive Russian Children's Retail Sector Experienced management team with well-established governance and supportive shareholders 6 6 Asset light sustainable business model providing attractive shareholder return 5 5 RETAIL Expansion platform designed for future growth 4 1 #1 player in a large, fragmented market with attractive fundamentals Detsky MiR CHAIN 2 DETSKY MIR RETAIL CHAIN Iconic, category defining brand with attractive multi- category customer proposition 3 Well-defined four-pillar growth strategy: (A) taking over whitespace; (B) growing e-commerce platform; (C) focus on traffic generation and (D) execution excellence 10

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