Investor Presentaiton
Make Lemonade
Objective: Encourage and highlight support of local businesses during the pandemic
by distributing collateral to media and influencers and hosting a social giveaway in
partnership with Del's Lemonade.
Social & Media Coverage:
•
Jacqui Gifford, Travel + Leisure
•
Katherine Parker Magyar, TripSavvy and Forbes
•
Kat Craddock, Saveur
•
Jackie Ingall, @wanderandlash
RHODY
RESILIENT
ANCHORED
IN HOPE
Del's
Rhode Island
Published by MMGY Global Nay 25
[GIVEAWAY] We've teamed up with Del's Lemonade to bring this iconic summery treat
right to your doorstep! Now isn't that sweet? To enter for a chance to win your own.
box of goodies, comment below with your sweetest summer memories from the Ocean
State. Two winners will be contacted directly this Friday, 5/29.
Del's
Vel's
RHODY
Del's
FRESH
FRUIT
RESILIENT
ANCHORED
IN
HOPE
•
Lynne Feifer, @365daysofbaking
Earned coverage in Boston Herald and Travel + Leisure
Social Giveaway:
•
•
212 Facebook engagements, 5,907 reach, 76 entries
1,866 Instagram engagements, 65 link clicks
DEAR [FIRST NAME],
"When life gives you lemons, make lemonade."
This age-old proverb touting optimism and positivity holds
a lot of wisdom for our current situation. Here in Rhode
Island, we wanted to share that uplifting sentiment -- but
we prefer to leave any lemonade making to our friends at
Del's Lemonade, the family-run business serving the best
frozen lemonade since 1948. They've been an Ocean State
staple of summertime sweetness, so our hope is that this
at-home kit brightens your day and reminds you that there
are better ones ahead (hopefully in Rhode Island!).
Our team is also 'making lemonade' with our new
campaign, #Rhody Resilient. When the time comes, we
want to inspire people to travel to Rhode Island in new
ways that respect the safety of others.
For more information, please check out
VisitRhodelsland.com.
STAY SAFE, HEALTHY AND POSITIVE,
The Visit Rhode Island PR team
[email protected]
#RHODYRESILIENT | VisitRhodelsland.com
Ο
@RITourism
@VisitRhodelsland
@VisitRhodelsland
5,907
People Reached
128
18
FRESH
601
Engagements
Del's
FRES FRUIT
ALL TURAL
www.els.com
Vels
RHODE
ISLAND
Boost Post
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