Freshpet Expansion and Growth Strategy
Driven by strong velocity gains
freshpet
25%
20%
15%
10%
5%
3% 3% 3%
0%
8%
Freshpet Distribution and Velocity Growth
16% 16%16%
15% 15%
15%
14%
14%
14% 13%
13%
12%
12%
11%
4 W/E 04/23/16
4 W/E 05/21/16
4 W/E 06/18/16
4 W/E 07/16/16
4 W/E 08/13/16
4 W/E 09/10/16
4 W/E 10/08/16
4 W/E 11/05/16
4 W/E 12/03/16
4 W/E 12/31/16
4 W/E 01/28/17
4 W/E 02/25/17
4 W/E 03/25/17
4 W/E 04/22/17
4 W/E 05/20/17
4 W/E 06/17/17
4 W/E 07/15/17
4 W/E 08/12/17
4 W/E 09/09/17
4 W/E 10/07/17
4 W/E 11/04/17
18%
17% 17%
22%
21%21%21%21%21%
4 W/E 12/02/17
4 W/E 12/30/17
4 W/E 01/27/18
4 W/E 02/24/18
4 W/E 03/24/18
4 W/E 04/21/18
4 W/E 05/19/18
4 W/E 06/16/18
4 W/E 07/14/18
4 W/E 08/18/18
4 W/E 09/08/18
4 W/E 10/06/18
4 W/E 11/03/18
■%ACV IYA
■$/ $MM ACV IYA
Nielsen Mega-Channel for 4 week periods 4/23/16 through 4/20/19
19% 19%
19% 19% 19%
4 W/E 12/01/18
4 W/E 12/29/18
4 W/E 01/26/19
4 W/E 02/23/19
4 W/E 03/23/19
4 W/E 04/20/19
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