Santander Group Strategy Update
Speedboats
Superdigital: 'Banking without a bank'
Superdigital targeting the 300Mn+ underbanked1 in LATAM
Profitable, cost-effective service model for a traditionally unprofitable segment
✓
Today:
Possible because of Santander's
local presence, products & services
0.5Mn active customers (58% YoY²)
Simple offering - pre-paid card, digital
account, transfers; microcredit to start in Brazil
Santander
(1) Including 200Mn+ unbanked and 100Mn+ underbanked;
(2) YoY change from 2017 to 2018;
Easy: 3-step
onboarding
Profitable since
2018
Medium-term goals: 7+ markets (in all LatAm markets)
5 Mn+ active customers 10x since 2018
Single global platform enabling rapid expansion
50% + ARPU³ from expanded functionality
High NPS (70+)
37
(3) Average Revenue Per UserView entire presentation