ALM Strategy and Insurance Market Opportunities

6 Consistently outpacing industry and gaining market share¹ HDFC Life Growth HDFC Life market share trend 19% 17% 27% 27% Pvt. mkt 5% 8% 22% 24% growth Overall 6% 3% 16% 19% Industry growth 12.5% 14.2% 15.5% 16.1% 16.5% 10.8% 10.1% 9.2% 8.1% 7.2% FY19 FY20 FY21 FY22 FY23 ■Private Industry Overall Industry 1. Market share in terms of individual WRP Note: FY22 and FY23 individual WRP numbers are including Exide Life Delivered strong performance across all metrics while increasing market share between FY19 and FY23 ✓ Overall market share gain of 1.5x from 7.2% in FY19 to 10.8% in FY23 Consistently grew faster than overall and private industry between FY19 and FY23 ✓ Grown higher than overall industry in H1 FY24 Continually ranked #1 in group business amongst private players over the last 5 years HDFC Life

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