Investor Presentaiton
BOOHOO GROUP PLC
ANNUAL REPORT AND ACCOUNTS 2021
GROWTH FOR
A SUSTAINABLE
FUTURE
/ STRATEGIC REPORT
WHILE
GROWING
OUR BRANDS
At the beginning of our
financial year, we had seven brands.
There now are thirteen brands in
boohoo group.
In May 2020, we acquired the
remaining 34% minority stake in
PrettyLittleThing.com Limited.
We acquired the online businesses and all
associated intellectual property of Oasis and
Warehouse in June 2020, and have successfully
integrated and relaunched these brands onto our
multi-brand platform.
In January 2021, we acquired Debenhams'
online business and associated intellectual
property (including the brands Maine, Mantaray,
Principles and Faith). We are rebuilding and
relaunching Debenhams as a digital department
store and marketplace; the acquisition also
allows us to grow into additional categories
including beauty, sport and homeware.
In February 2021, we acquired the Dorothy
Perkins, Wallis and Burton brands, which give us
the opportunity to grow our market share across
a broader demographic and strengthen our
menswear proposition.
These acquisitions represent an important
step towards achieving our strategic priority of
investment to deliver growth through organic
means and acquisitions.
WE ARE ENCAPSULATING
THE FUTURE OF RETAIL
As an online fashion retailer,
we are well placed to capitalise
on the growth opportunities
that are arising from globally
changing shopping habits, with
an ever-increasing number of
consumers now shopping online.
We know what they want, and we
are committed to providing value
for them.
Underpinning our growth potential, we
delivered strong gains in all major KPIs -
including new customer growth, which
remains high and across all our brands.
We have continued our strong track record
of revenue growth, delivering 41% this year.
In addition, we have continued to grow
our market share across all geographies.
This has been supported by our world-class
marketing abilities, enabling us increased
presence as our customers' use of social
media further expands.
FOR MORE INFORMATION ABOUT
OUR PERFORMANCE, GO TO PAGES
26 TO 33 OF THE STRATEGIC REPORT
FOR MORE INFORMATION ABOUT
OUR BRANDS, GO TO PAGES 10 TO 15
OF THE STRATEGIC REPORT
02
FOR MORE INFORMATION ABOUT
OUR STRATEGY, GO TO PAGES 16 TO 17 OF
THE STRATEGIC REPORT
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