2011 Bain China Luxury Market Study

BJ/SH: a few new brands entered top 3 in BJ/SH compared with overall China market in 2010 Watches Cosmetics, perfumes & "What are the top 3 brands you are most likely to purchase in each category in 2011?" 1st OMEGA CHANEL 2nd Cartier Dior BJ/SH ONLY 3rd ROLEX LANCÔME NEW personal care Leather goods LOUIS VUITTON GUCCI NEW Menswear GIORGIO ARMANI Ermenegildo Zegna HUGO HERMÈS PARIS BOSS 8055 NEW Jewelry TIFFANY & CO. Cartier BVLGARI NEW Shoes Salvatore Ferragamo PRADA BALLY NEW CHANEL BURBERRY Dior Womenswear ☐ Ranking improved in 2011* New to Top 3 in 2011* * Ranking compared with view on overall China market in 2010; not for BJ/SH only Source: Bain Survey of Luxury Goods Consumers in Mainland China 2011 (n=571 for BJ/SH) This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent SHA 2011 Bain China Luxury Market Study_Media release_vf 10

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