Investor Presentaiton
Milk Formula Business Accelerates
Development of Sub-segments
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Strong growth in adult milk powder for Yashili,
outperforming market
Net revenue grew 21.5% yoy
TM
194"
夢半
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76% growth in adult milk powder revenue, becoming a new growth driver
•
Focusing on the development of the Reeborne brand, continued to upgrade and
optimize the infant formula product portfolio
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Launching premium adult functional milk powder products against the backdrop of
aging population, building a leading position in the industry
Strengthening product development for specific needs, launched M8 children's
growth milk formula
蒙牛 啓瑞 高端中老年奶船全国销量领先*
补充营养新选择
高端奶粉选悠瑞*
(2021***
BELLAMY'S
真有机 我只选贝拉米
源自塔斯马尼亚—世界尽头的真实有机牧场
CAN
04490674) #IGERS. 3.SATUR
17ERBANS
三维国际有机认证
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Bellamy's actively expanded its brands and channels
to strengthen its foundation
Accelerated deployment of domestic cross-border channels, increased market share
in cross-border e-commerce channels; Australian daigou channels affected by
epidemic
⚫ Chinese-labelled organic Equi-pure infant milk formula continued to promote offline
channels deployment and strengthened its channel foundation
Launching the new brand positioning and advertisements of "True Organic", to
increase exposure and popularity of the brand and create momentum
•
Established the global innovation unit to integrate global resources, refine product
structure and accelerate development of new products
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