Investor Presentaiton
Digital Progress: Canada
Digital Adoption (%)¹
+6%
4,071
Active Digital
3,329
3,599
3,847
+400 bps
Users (#'000)
22%
59%
55%
50%
46%
2018
2019
Q4/20 Q4/21
+1,300 bps
2018
2019
Q4/20
Q4/21
Active Mobile
Users (#'000)
3,073
2,396
2,666
Digital Sales (%)
10%
3,393
42%
2018
2019
Q4/20 Q4/21
+700 bps
26%
26%
+100 bps
23%
16% 300 bps
Self-Serve
Transactions
84%
87%
92%
93%
(%)
+900 bps
2018
2019
Q4/20
Q4/21
2018
2019
Q4/20
Q4/21
Definitions
Digital Sales (% of retail unit sales using Digital platforms, excluding auto, broker originated mortgages and mutual funds)
Digital Adoption (% of customers with Digital login (90 days) / Total addressable Customer Base)
Digital Users: # of customers who logged into website and/or mobile in the last 90 days
Mobile Users: # of customers who logged into mobile in the last 90 days
Self-serve Transactions: % of Financial transactions through Digital, ABM, IVR
1 Digital Adoption definition for Canada was updated in Q1/21 to reflect new addressable customer base, excluding indirect-channel acquisitions
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