Investor Presentaiton

Future Ready Company Towards a more digital future Digitalization and CRM investments on the core of our strategy of winning SAP transformation project continues on-time, planned to go live June 2021 Mavi.com platform globally attracts new customers with world class capabilities Mavi: Love Brand . . Continued product expansion with Mavi Black Pro, Mavi Icon, Sporty, and Sweat categories. Celebrity campaigns and diversified usage of influencers to increase customer engagement Collaborations that create excitement and drive new and young customers Sustainable growth through quality First Turkish apparel brand to disclose carbon footprint transparently to CDP (Carbon Disclosure Project) receiving a score of B in environmental performance Signed UN Global Compact, the world's largest voluntary corporate sustainability initiative • The sustainable collection All Blue (launched in 2019) more than doubled in product offering First eco-store opened in Istanbul Zorlu Shopping Mall mavi 28

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