Investor Presentaiton

The Kentucky Derby The Kentucky Derby - By The Numbers Broad ranging in-person appeal and significant broadcast interest creates long-term support for iconic entertainment event NBC's Most Watched Program Since Super Bowl LVII ■16.6 million peak viewership ■ 14.8 million average viewership ■ Lead-up coverage included: TODAY Show, Access, E! News, The Kelly Clarkson Show, Universal Pictures' Fast X Promos, The Players, WWE Raw World Appeals to all ages' Age Range of Derby Attendees 18 to 34 29% 35 to 54 31% 55 to 64 20% 65+ 20% Comparable Viewership 2023 Date Network Avg. Viewers' 149th Kentucky Derby May 6th NBC 14.8 Masters Final Round Apr 9th CBS Appeals to all income levels! Average Annual Income of Ticket Buyer 12.1 <$100K 28% Daytona 500 Feb 19th ABC/ESPN 8.2 $100K to $249K 50% Indy 500 May 28th NBC 4.9 >$250K 22% Formula One Miami Grand Prix May 7th ABC/ESPN 2.0 $1.64 million Average Net Worth 'Viewership in millions peacock NBC 20 Demographic data from 2023 CHURCHILL DOWNS INCORPORATED

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