Investor Presentation April 2018

Market Shares Trend in Light Hair Oil Category (All India - Urban + Rural) Volume MS Value MS 70.0% 70.0% 60.0% 56.6% 57.8% 58.3% 58.0% 58.8% 60.3% 61.0% 60.7% 61.3% 60.0% 58.4% 56.9% 54.4% 55.0% 51.9% 53.0% 48.0% 49.1% 50.7% 50.0% 50.0% 40.0% 30.0% 20.0% 10.0% 40.0% 30.0% 20.0% 10.0% 0.0% 0.0% 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 09-10 10-11 11-12 12-13 13-14 14-15 15-16 16-17 17-18 Highest ever shares for ADHO in LHO category on both MS Vol & MS Val Source: Nielsen Retail Audit Report, Mar 2018 CERTIFIED JAN 2017 - DEC 2017 INDIA 14

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