Allwyn SPAC

Czech case study: Strong online growth without retail cannibalization 38 Online Registree z bona 200 Retail RAKENE D 269 MILIONO NA NOTY 12713 Source: Company information Strong online growth through increased customers value and loyalty ● ● ● Continuing acquisition focus - registration of new customers Increasing number of games / new gaming verticals Gamification, user experience and real-time data-driven marketing Cross-selling initiatives based on customers profile "Knowing your customer” in retail – Allwyn continues to de- anonymize its customer base ● Retail loyalty club to de-anonymize customers • Gamification initiatives to increase winning experience and frequency of visits at POS Higher share of proactive and targeted sales at POS +181% GGR growth from 2019 to 2021 45% Online share of total GGR as of Q2 2022 +10% GGR growth from 2019 to 2021 23% share of de-anonymized sales in retail in 2021 2 allwyn

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