Becle Company Presentation
1 Undisputed Global Leader in Tequila and #3 in Irish Whiskey
Jose Cuervo
Global Leader in Tequila...
As of 2020 Volume - Total Market Size 35.5MM 9L Cases
Jose Cuervo
29.3%
10.3%
BACARDĂ
Owner of 3 of Top 7
Leading Tequila brands by
Beam
8.9%
SUNTORY
volume globally
# 1 Jose Cuervo
DIAGEO
5.6%
BROWN-FORMAN
8.6%
1800
#4
TEQUILA
#7
CENTENARIO
Sequals
5.2%
SAZERAC
2.8x nearest
2.9%
Pernod Ricard
competitor
CAMPARI
2.8%
Centinela
HEAVEN
HILL
BRANDS
2.3%
2.1%
... In Every Region
As % of volume - 2021
Mexico
(26% of 2021 Global Volume)
1ST
41.0%
Jose Cuervo
#3 Player in Irish Whiskey
1,040K Irish Whiskey 9L cases sold in 2020
United States
(62% of 2021 Global Volume)
1ST
25.4%
Jose Cuervo
Rest of the World
(12% of 2021 Global Volume)
9L Cases Volume CAGR 2015 - 2020
0.3%
(0.6%)
1ST
30.3%
Jose Cuervo
Market Share
(1.3%)
8.5%
7.5%
5.2%
BLACK
BUSH
RED BUSHMILLS
BUSH
BUSHMILLS USHMILLS GUSHMILLS
CCORD
10
INCLE HAL
-16
21
PROPER
TWELVE
SEXTON
15.09 1898 1603
608
1608
608
Jose Cuervo
Source: IWSR Drinks Analysis 2020
Source: IWSR Drinks Analysis 2020
Pernod Ricard
A in Market Share since 2015
WILLIAM GRANT & SONS
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