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Becle Company Presentation

1 Undisputed Global Leader in Tequila and #3 in Irish Whiskey Jose Cuervo Global Leader in Tequila... As of 2020 Volume - Total Market Size 35.5MM 9L Cases Jose Cuervo 29.3% 10.3% BACARDÍ Owner of 3 of Top 7 Leading Tequila brands by Beam 8.9% SUNTORY volume globally # 1 Jose Cuervo DIAGEO 5.6% BROWN-FORMAN 8.6% 1800 #4 TEQUILA #7 CENTENARIO Sequals 5.2% SAZERAC 2.8x nearest 2.9% Pernod Ricard competitor CAMPARI 2.8% Centinela HEAVEN HILL BRANDS 2.3% 2.1% ... In Every Region As % of volume - 2021 Mexico (26% of 2021 Global Volume) 1ST 41.0% Jose Cuervo #3 Player in Irish Whiskey 1,040K Irish Whiskey 9L cases sold in 2020 United States (62% of 2021 Global Volume) 1ST 25.4% Jose Cuervo Rest of the World (12% of 2021 Global Volume) 9L Cases Volume CAGR 2015 - 2020 0.3% (0.6%) 1ST 30.3% Jose Cuervo Market Share (1.3%) 8.5% 7.5% 5.2% BLACK BUSH RED BUSHMILLS BUSH BUSHMILLS USHMILLS GUSHMILLS CCORD 10 INCLE HAL -16 21 PROPER TWELVE SEXTON 15.09 1898 1603 608 1608 608 Jose Cuervo Source: IWSR Drinks Analysis 2020 Source: IWSR Drinks Analysis 2020 Pernod Ricard A in Market Share since 2015 WILLIAM GRANT & SONS 4
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