Saga's Superbrand Strategy
8
OUR STRATEGY
...WHICH WILL TRANSFORM SAGA IN THE
NEXT 5-10 YEARS
2022/23
2027/28
2032/33
Insurance
Travel
Cruise
Money
Media
Insurance dominates earnings
with...
• Low growth
⚫ High regulation
• Low frequency and lower
customer engagement
Cruise and Travel growth
• Move towards a more capital-
light model as Saga Money
and Saga Media start to scale
⚫ Sophisticated analysis of the
Big Window insights and data
investment creates LTV
• More balanced PBT across
Cruise, Travel, Media, Money
and Insurance
⚫ Growth in customer numbers,
engagement and frequency of
interaction
Note that the
charts on the
left reflect an
illustrative
level of
earnings and
mix of
business only
Capital Markets Event - Saga's Superbrand Strategy
Driving lifetime value
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