SKEL Portfolio Update
"
Heimkaup
Creation of a
challenger in the
retail market
GG
PHARMACY
Lyfjaval
heimkaup
CONVENIENCE
STORES
EXTRA
1011 m
heimkaup
RESTAURANTS
glo
SBARRO
BRAUÐ
GRÉTA MARÍA APPOINTED
CEO 1. JUNE 2023
ESTIMATED
SALES 2023
3.5
B.ISK.
6.5
B.ISK.
1 B.ISK.
K SKEL
h
Estimated sales 2023
11
B.ISK.
Stores
19
PURCHASE OF LYFJAVAL AND
ORKAN'S RETAIL SECTION
Book value is ISK 4,099 million (of which
the value of Lyfjaval was ISK 2.5 billion at
the end of last year)
The purchase price is paid with new shares
in Heimkaup
Norvik og HIBB holding invest ISK 500
million in cash
Plan to raise up to ISK 1.5 billion of equity
to finance external growth
THE GROUP AFTER THE
PURCHASE
7 Lyfjaval pharmacies
Brand, online store and goodwill of
Heimkaup, incl. information about 100k+
users
9 convenience stores under the brand of 10-
11, EXTRA and Orkan
8 Brauð og co. ehf. bakeries, 38% share, 2 Gló
restaurants and 23% share in Sbarro
The future plan is for retail stores and
restaurants to be in 100% ownership of
Heimkaup
THE VISION
The goal of the shareholders is to create a
strong company in the retail market with a
large revenue base
Achieve simplification, better procurement,
optimization and lower unit costs
Both internal and external growth is planned
Restructuring is being completed and the aim
set for listing on the Icelandic Stock Exchange
in 5 years
We expect to promote the company better in
the fall and bring in new partners
Customers
100+
thousand on mailing list
Employees
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