Effective Investment Promotion Strategy

☐ DISCUSSION ISSUES Has your country/location a positive image with overseas investors? If not, what can you do to improve it? Does your IPA have an image building and/or investment promotion strategy? What is more important for your country/location: image building or active investment promotion and investor targeting? ■ If you have a concrete investment promotion strategy what is the objective of this strategy? What are your most active investment promotion tools: brochures, newsletters, opportunity or sector profiles, investment roadshows and fairs, website? What tool has proved the most successful in attracting FDI? Will investors find key info on your website (cost info, sectoral info, IPA contacts, etc.)? What information could be improved? Could social media be used? UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific

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