Oatly Results Presentation Deck
RESILIENT PERFORMANCE
AS A GLOBAL OATMILK CATEGORY LEADER
UNITED STATES
OATLY DRIVES 60%
GROWTH FOR
THE OAT
CATEGORY AS
IT GAINS
MARKET SHARE
IN DAIRY
ALTERNATIVES
UNITED KINGDOM
% of total plant-based milk retail market (¹)
VELOCITY
REMAINS
STRONG AFTER
PRICE
INCREASES AND
DISTRIBUTION
GAINS
40%
20%
0%
Oct '19
(£/store/week) (3)
£41
Oatly Barista
£32
Dec 22
#2
Competitor
Oat
53%
Oatly
30%
21%
16%
Oat
75%
50%
25%
0%
Mar 19.
Soy
Almond
(€/store/week) (³)
GERMANY
€56
Oatly Barista
Oatly
€24
Oat
70%
#2
Competitor
Oatly
25%
13%
10%
Jan '23
COVID-19
75%
30%
0%
Mar 19
Inflationary period
($/store/week) (4)
$79
Oatly Chilled Oatmilk
$20
61%
Oat
22%
Oatly
9%(2)
Largest PBM brand.
Dec 22
8%
Oatly
5%
Weighted
avg. market
share in
Oatly's top
5 retailers
Source: Nielsen, IRI; Note:
1. Market shares by retail sales value, represent rolling four weeks period; U.K. IRI data as of December 31, 2022; Germany Nielsen data as of January 01, 2023; and U.S. Nielsen data as of December 31, 2022.
2. Represents weighted average market share in top 5 Oatly retailers in terms of sales (whole Foods, Target, Kroger, Albertsons and Publix) from February 2020 to December 2022.
32
3. Refers to Barista SKU in the respective markets. Q4 represents L12W as of Dec 31, 2022 for the UK, L12W as of Jan 01, 2023 for Germany. #2 competitor in Oatmilk category based on market share, and the velocity is for their top selling Oatmilk SKU as of the same
respective Q4 period.
4. Refers to Total Plant-Based Chilled Milk category. Q4 represents L12W as of Dec 31, 2022. Largest PBM brand as of Q4 2022.View entire presentation