Olaplex Investor Presentation Deck

OUR COMMUNITY-BASED MARKETING MODEL In just a few years, OLAPLEX has organically built a content library greater than other beloved, high- growth brands Passionate and vocal OLAPLEX stylists and consumers generate thousands of pieces of unique and unpaid social content every day This community-based marketing model is at the core of our attractive ROI on sales and marketing spend OLAPLEX is the #1 EMV haircare brand¹ 1. Tribe Dynamics as of 1H 2022 OLAPLEX. L'ORÉAL S ESTEE LAUDER OFIGS P PELOTON 13 #s on Instagram 3.4MM 0.1 MM 2.7MM 1.0MM Note: Total hashtags as of September 2021 8.1MM 13.3MM 41.3MM OLAPLEX

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