Imperial Brands Investor Day Presentation Deck

Summary: clear plan to enhance our NGP delivery Revised category prioritisation Limited category market combinations More consumer and data-led More disciplined investment and expansion 69 Capital Markets Day | 27 January 2021 ● IMPERIAL BRANDS Significantly increasing our focus on heated tobacco More concentrated market approach to vapour and oral nicotine Selective choice of NGP offering per market based on local consumer and market needs Grounded in consumer insights with clear consumer segments targeted rather than one-size fits all approach Stage-gated approach to investment and expansion pace based on testing to reduce overall risk profile

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